Zenni Optical

Great design doesn’t just help people look better. In the case of our client Zenni Optical, it helps them see the world differently

Zenni’s driving mission is “We provide stylish, high-quality, affordable protective and corrective eyewear to everyone.”

The brand is the first and largest online prescription eyewear provider in the U.S. For more than two decades, they have managed to transform the eyewear industry selling more than 50 million pairs of eyeglasses worldwide, proving that innovation and accessibility is possible.

To mark Zenni’s 20th anniversary and their milestone of 50 million pairs sold, we partnered with the brand to develop a series of creative campaigns and redesigned print ads. The new look, which appeared in Hemispheres magazine, was minimalistic and sophisticated.

Our mission was to design elements that captured Zenni’s essence—minimal, modern, and effortlessly confident—while staying true to its founding mission of making better vision available to everyone.

The result was a celebration of clarity—in vision, in design, and in purpose.

Here is a sample of some highly creative and fun projects.

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