23andMe

DNA Genetic Testing For Health, Ancestry And More

Every great brand tells a story—and few are as unique and personal as the one written in our DNA.

With a mission to help people access, understand, and benefit from their genetics, 23andMe shows humanity within science. Their brand’s philosophy combines scientific accuracy with a human-centered approach. The brand language—bold, organic, and inspired by the 23 pairs of chromosomes—is a reflection of what makes each of us unique.

Collaborating with 23andMe’s branding team, we created social media assets, paid ads, and marketing collateral that honored the company’s visual identity and voice. All of the elements followed their brand guide in color, typography, and tone—bringing consistency and clarity to every touchpoint.

The result was a creative partnership rooted in discovery, design, and individual uniqueness.

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