PAUL MITCHELL Prom Campaign

New Product Launch Ad Campaign

A series of products and marketing collateral were created for the PM Prom campaign, a fun and feminine project where pink, elegant typography became the signature. Three mini prom boxes were created to highlight the campaign. Each box has a unique hairstyle with a step-by-step guide to create the look, and the products to help the customer’s achieve it.

The prom posters are double-sided and portray the four unique looks that were the inspiration created for this campaign. The posters were sent inside a pink box along with a mini prom box sample. The prom professional curling iron was also created for this campaign launch. A unique package was created along with a spec sheet including how the curling iron would successfully bring definition.

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