Gaviña Iced Teas

Marketing collateral for new product launch

Global coffee maker Gaviña launched a line of specialty iced teas. While the company is famous for their coffee, the new iced teas, in black, green, and herbal tea blends, grown in tea gardens across the globe, represented an alternative for the family enterprise.

I created a campaign that used a customized photo shoot. And for real inspiration, I focused on the Gaviña family history and traditions for the logo, brochures and tea equipment labels.

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